Selling a Property

PREPARATION

There is extensive planning to property prepare the property in advance of bringing it to market. This requires collaboration between not only the seller and agent, but also other key people (painter, cleaner, various trades, landscaper, photographer, et cetera). These joint efforts are rewarded by creating quick interest in the property, ideally culminating with a sale in less than 30 days on the market. Marsha has created an action plan to prepare a property and rollout marketing. An in-person meeting at the property is the starting point.

PRICING STRATEGY

Evaluating market trends and conducting analysis on the general and specific market areas lays the groundwork for determining a pricing strategy for your property. Education and training in various approaches to value, plus a multi-year track record of success with new, resale, auction, and rental properties are the industry skills and experience Marsha utilizes to create a pricing strategy for your property.

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MAKING A FIRST IMPRESSION

A seller has three opportunities to make a good "first impression". Most buyers will first be introduced to a property online. The importance of professional photographs and well-crafted comments cannot be overstated. Often this first, online impression will determine if a buyer will book an appointment to view the property. The next opportunity to create an impression is when a buyer approaches the property. This step is commonly referred to as "curb appeal". Finally, the feeling and reaction a buyer experiences when they walk through the door to view the interior is pivotal. These "first" impressions happen within seconds. Marsha devotes time and applies her skills to ensuring important and impactful property details are not overlooked. Planning and preparation are essential to making favourable and lasting first impressions.

Purchasing

It is critical to understand the buying process and evaluate housing options to make decisions which suit a buyer's budget, needs and lifestyle. Key considerations when purchasing include:

• Location

• Price and cost of future improvements

• Style and function

• New build or resale

• Down Payment Funds

• Financing pre-approval and Mortgage Commitment

• Inspections

• Obtain and review title and registrations. Real Property Report (RPR)

• Obtain and review condo documents

• Legal and Closing costs

VACATION HOME OR REVENUE PROPERTY

There are many factors at play when considering a property that is not a principal residence - financing, income tax, vacancy taxes, etc. It is important to fully investigate how these variables can impact your situation.

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Vacation & Investment Properties

A well-presented, professionally photographed property which is strategically priced will sell, even in adverse market market conditions.

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The preparation before a property is listed has the biggest impact on the outcome.

Marsha Graham

A successful property search requires clarity on preferred location and budget.